A viral post on X (formerly Twitter) has surprised foodies, especially Indians who grew up eating colourful and sugar-coated saunf (fennel) seeds after a meal. ‘Mukhwas’ is an after-meal snack and mouth freshener, popular in South Asia and includes items like paan, tamarind candies, saunf-mishri combo, etc. One such popular and commonly available mukhwas item is multicoloured sugar-coated fennel seeds that look attractive and taste refreshing. As seen in the viral post, a South Asian brand ‘Paro’ is selling these “candied fennel seeds” in the US with vibrant packaging and at a more expensive price than in India.
The post also features other South Asian foods sold by the brand, such as masoor dal (red lentils) and tarka (ghee with spice).
A viral post on X (formerly Twitter) has surprised foodies, especially Indians who grew up eating colourful and sugar-coated saunf (fennel) seeds after a meal. ‘Mukhwas’ is an after-meal snack and mouth freshener, popular in South Asia and includes items like paan, tamarind candies, saunf-mishri combo, etc. One such popular and commonly available mukhwas item is multicoloured sugar-coated fennel seeds that look attractive and taste refreshing. As seen in the viral post, a South Asian brand ‘Paro’ is selling these “candied fennel seeds” in the US with vibrant packaging and at a more expensive price than in India.
The post also features other South Asian foods sold by the brand, such as masoor dal (red lentils) and tarka (ghee with spice).
As seen in the comments section, what surprised foodies the most is how the brand took something that is seen as ‘ordinary’ in South Asia and beautifully packaged it to make the same product look so appealing in the US.
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